Finally know how to confidently start your design projects
STRATEGIC PROJECT STARTs
STRATEGIC PROJECT STARTs
Master how to start your projects strategically in just a few days using these methods so you can stop feeling lost and lead your projects with confidence.
Finally know how to confidently start your design projects
STRATEGIC PROJECT STARTs
Master how to start your projects strategically in just a few days using these methods so you can stop feeling lost and lead your projects with confidence.
When you start your projects wrong, everything downstream becomes harder…
Been stuck in these situations when starting your projects?
Been stuck in these situations when starting your projects?
Been stuck in these situations when starting your projects?
You don't know where to start with projects
Without clear context you end up stuck at your desk procrastinating because you don't know what to focus on first
You feel confused due to missing information
You know something is missing, but you don't know what questions to ask, or when you have enough information.
You’re handed vague requirements
You're given unclear briefs, incomplete requirements, or snippets from strategy decks, leaving you feeling lost.
Stakeholders hand you a solution to just execute
They've already decided what they want, and you don't know how to push back.
You keep second-guessing everything
You're designing but constantly questioning whether you're solving the right problem or if your solution even makes sense.
"I've already used the Clarity Canvas FigJam template for a new project, and it turned vague conversations into something more structured!
My PMs also copied the structure, which helped them to think through what they needed to provide to me."
Rachel Lee - Product Designer from beta round
"I've already used the Clarity Canvas FigJam template for a new project, and it turned vague conversations into something more structured!
My PMs also copied the structure, which helped them to think through what they needed to provide to me."
Rachel Lee - Product Designer from beta round
"I've already used the Clarity Canvas FigJam template for a new project, and it turned vague conversations into something more structured!
My PMs also copied the structure, which helped them to think through what they needed to provide to me."
Rachel Lee - Product Designer from beta round
For the first 14 days you also get these 2 masterclasses for FREE
01 : 13 : 28 : 12
MASTERCLASS 1
MASTERCLASS 1
How to identify a user problem without research or data
FREE
The Problem Hunt Method gives you a clear, evidence-free way to write a confident design brief, even when you have zero research in as little as 15 minutes.
Including:
6-Step Creation Process: The complete process that takes you from feeling lost to having a clear brief that guides your design solutions.
Complete Conversation Scripts: Word-for-word scripts for every step, know exactly what to say whether you're doing it solo, async, or with your whole team.
$200
$0
for 14 days only
MASTERCLASS 2
MASTERCLASS 2
How to build a high trust working relationship with your PM
FREE
Develop a strong way of working with PMs and stakeholders so collaboration feels easy and you’re respected and trusted, whilst getting the support you need from them.
Including:
The Roles & Responsibilities Map: A 20-minute framework that clearly defines what the PM owns, what you own as the designer, and where you collaborate, so there’s not confusion or silent resentment later.
Expectation-Setting Scripts: Simple prompts to align on how you’ll work together, so expectations are clear and to prevent misunderstandings and conflict down the line.
$170
$0
for 14 days only
$1,120
But for the next 14 days you pay only…👇🏽
Course 1: Get the project requirements you actually need $250
Course 2: Know exactly what you’re designing: Clear scope, zero confusion $250
Course 3: Learn how articulate a clear design problem $250
Masterclass 1: How to identify a user problem without research or data $200
Masterclass 2: How to work effectively with your PM $170
What you get:
Total Value:
So, what's inside Strategic Project Starts?
11 years of experience condensed into 3 courses, including proven methods that you can apply immediately to improve your design work and start leading your projects today.
COURSE 1
COURSE 1
Get the project requirements you actually need
$250
Walk into every project with clear goals, real constraints, and enough context to design confidently, no more guessing or redoing work two days before handoff.
Including:
The Clarity Canvas: Turn any vague brief into clear, actionable requirements in one 20-minute conversation with your PM
Conversation Scripts: Know exactly what to say when PMs are vague, contradict themselves, push solutions, or say "we don't have time"
Question Bank: A complete list of business, user, scope, and technical questions so you never wonder what to ask again.
COURSE 1
Get the project requirements you actually need
$250
Walk into every project with clear goals, real constraints, and enough context to design confidently, no more guessing or redoing work two days before handoff.
Including:
The Clarity Canvas: Turn any vague brief into clear, actionable requirements in one 20-minute conversation with your PM
Conversation Scripts: Know exactly what to say when PMs are vague, contradict themselves, push solutions, or say "we don't have time"
Question Bank: A complete list of business, user, scope, and technical questions so you never wonder what to ask again.
COURSE 2
COURSE 2
Know exactly what you’re designing: Clear scope, zero confusion
$250
Figure out exactly where your design work starts and stops. No more guessing or designing the wrong flows or features.
Including:
7-Step Scoping Funnel: Identify the exact flows and screens that need design work, so you're never confused about where to start.
The Scope Lens: Quickly tell if the scope makes sense or if it's just based on someone's hunch, so you know when to question it.
Push-Back Scripts: Word-for-word scripts for when scope isn't right that sound collaborative and strategic, not difficult or junior
COURSE 2
Know exactly what you’re designing: Clear scope, zero confusion
$250
Figure out exactly where your design work starts and stops. No more guessing or designing the wrong flows or features.
Including:
7-Step Scoping Funnel: Identify the exact flows and screens that need design work, so you're never confused about where to start.
The Scope Lens: Quickly tell if the scope makes sense or if it's just based on someone's hunch, so you know when to question it.
Push-Back Scripts: Word-for-word scripts for when scope isn't right that sound collaborative and strategic, not difficult or junior
Three Courses.
Immediate results.
Apply these proven frameworks and methods to master how to start your design projects with total clarity, in just a few days.
Three Courses.
Immediate results.
Apply these proven frameworks and methods to master how to start your design projects with total clarity, in just a few days.
Three Courses.
Immediate results.
Apply these proven frameworks and methods to master how to start your design projects with total clarity, in just a few days.
COURSE 3
COURSE 3
Learn how articulate a clear design problem
$250
Write design briefs that tell you exactly what problem to solve and give you clear direction for every design decision. No more staring at blank figma frames wondering where to start.
Including:
6-Step Creation Process: The complete process that takes you from feeling lost to clear brief that guides your design solutions.
Complete Brief Toolkit: 8 different design brief formats for different projects with ready-to-use templates & examples for different scenarios.
The Solution Decoder: A proven framework to find the real problem when handed a solution to execute.
COURSE 3
Learn how articulate a clear design problem
$250
Write design briefs that tell you exactly what problem to solve and give you clear direction for every design decision. No more staring at blank figma frames wondering where to start.
Including:
6-Step Creation Process: The complete process that takes you from feeling lost to clear brief that guides your design solutions.
Complete Brief Toolkit: 8 different design brief formats for different projects with ready-to-use templates & examples for different scenarios.
The Solution Decoder: A proven framework to find the real problem when handed a solution to execute.
So, what's inside Strategic Project Starts?
11 years of experience condensed into 3 courses, including proven methods that you can apply immediately.
For the first 14 days you also get these 2 masterclasses for FREE
01 : 13 : 28 : 12
MASTERCLASS 1
How to identify a user problem without research or data
FREE
The Problem Hunt Method gives you a clear, evidence-free way to write a confident design brief, even when you have zero research in as little as 15 minutes.
Including:
6-Step Creation Process: The complete process that takes you from feeling lost to having a clear brief that guides your design solutions.
Complete Conversation Scripts: Word-for-word scripts for every step, know exactly what to say whether you're doing it solo, async, or with your whole team.
$200
$0
MASTERCLASS 2
How to build a high trust working relationship with your PM
FREE
Develop a strong way of working with PMs and stakeholders so collaboration feels easy and you’re respected and trusted, whilst getting the support you need from them.
Including:
The Roles & Responsibilities Map: A 20-minute framework that clearly defines what the PM owns, what you own as the designer, and where you collaborate, so there’s not confusion or silent resentment later.
Expectation-Setting Scripts: Simple prompts to align on how you’ll work together, so expectations are clear and to prevent misunderstandings and conflict down the line.
$170
$0
What you get:
Course 1: Get the project requirements you actually need $250
Course 2: Know exactly what you’re designing: Clear scope, zero confusion $250
Course 3: Learn how articulate a clear design problem $250
Bonus masterclass 1: How to identify a user problem without research or data $200
Bonus masterclass 2: How to work effectively with your PM $170
Total Value:
£1,120
But for the next 14 days you pay only… 👇🏽
Ready to master
Strategic Project Starts?
PACKAGE ONE
$600
$350
Included in package one:
20+ video lessons
55+ conversation scripts
30+ templates
45+ examples
8 checklists
2 bonus masterclasses RRP: $380
PACKAGE ONE
$600
$350
Included in package one:
20+ video lessons
55+ conversation scripts
30+ templates
45+ examples
8 checklists
2 bonus masterclasses RRP: $380
PACKAGE TWO
$850
Included in package two:
20+ video lessons
2 bonus masterclasses RRP: $380
55+ conversation scripts
30+ templates
45+ examples
8 checklists
2x weekly office hours (15 min) for 30 days
PACKAGE TWO
$850
Included in package two:
20+ video lessons
2 bonus masterclasses RRP: $380
55+ conversation scripts
30+ templates
45+ examples
8 checklists
2x weekly office hours (15 min) for 30 days
PACKAGE TWO
$850
Included in package two:
20+ video lessons
2 bonus masterclasses RRP: $380
55+ conversation scripts
30+ templates
45+ examples
8 checklists
2x weekly office hours (15 min) for 30 days
"I loved that you didn’t just cover how to gather requirements; you showed how to improve our soft skills and demonstrate our value as designers. The training went beyond the what and focused on the why."
Joané Burger - Senior Product Designer from beta round
PACKAGE ONE
$600
$350
Included in package one:
20+ video lessons
55+ conversation scripts
30+ templates
45+ examples
8 checklists
2 bonus masterclasses RRP: $380
PACKAGE ONE
$600
$350
Included in package one:
20+ video lessons
55+ conversation scripts
30+ templates
45+ examples
8 checklists
2 bonus masterclasses RRP: $380
Complete set of tools, resources and templates
You'll receive the exact tools and templates you need to start applying these methods to your projects immediately. This isn't just theory.
FigJam Templates
Step-by-step templates that help you lead projects, make decisions, and create clarity with your team
Templates & checklists
Fill-in-the-blank templates and checklists designed to work for any project in any company environment.
Scripts & examples
Exact words to say and real examples to follow, so you can lead conversations with confidence
"I loved that you didn’t just cover how to gather requirements; you showed how to improve our soft skills and demonstrate our value as designers. The training went beyond the what and focused on the why."
Joané Burger - Senior Product Designer from beta round
Frequently asked questions
FAQs
What is Strategic Project Starts?
Who is this course for?
Can I apply this to my current projects?
Will I get future updates to the course?
What happens after I purchase?
What's your refund policy?
I don't have experience as a designer yet. Will this work for me?
Is this self-paced or live?
What are the office hours?
How much time do I need to commit?
Can I join at a later time?
Can I expense this to my employer?
What was the Beta course?
What is Strategic Project Starts?
Who is this course for?
Can I apply this to my current projects?
Will I get future updates to the course?
What happens after I purchase?
What's your refund policy?
I don't have experience as a designer yet. Will this work for me?
Is this self-paced or live?
What are the office hours?
How much time do I need to commit?
Can I join at a later time?
Can I expense this to my employer?
What was the Beta course?
What is Strategic Project Starts?
Who is this course for?
Can I apply this to my current projects?
Will I get future updates to the course?
What happens after I purchase?
What's your refund policy?
I don't have experience as a designer yet. Will this work for me?
Is this self-paced or live?
What are the office hours?
How much time do I need to commit?
Can I join at a later time?
Can I expense this to my employer?
What was the Beta course?
"I also loved the “Am I Really Ready?” checklist. It’s a simple and smart exercise to pause before diving in. Sometimes deadlines make me work fast, and taking five minutes to go through those questions would help me slow down and ensure I’m actually ready."
"I also loved the “Am I Really Ready?” checklist. It’s a simple and smart exercise to pause before diving in. Sometimes deadlines make me work fast, and taking five minutes to go through those questions would help me slow down and ensure I’m actually ready."
Product Designer
Product Designer #1
(from beta course)
"My lightbulb moment was understanding what distinguishes an experienced designer from a less experienced one, not just in skills, but in mindset and approach. Love that you always share real-life examples. Makes it easier to understand!
Product Designer #2
(from beta course)
"I often worry that when I start a new project, I might forget to ask important questions or miss a piece of information I didn’t realize I needed. The Clarity Canvas feels like a great safety net to make sure I’m asking the right questions, gathering all the context I need, and that I've done my job."
Product Designer #3
(from beta course)
"My lightbulb moment was understanding what distinguishes an experienced designer from a less experienced one, not just in skills, but in mindset and approach. Love that you always share real-life examples. Makes it easier to understand!
Product Designer
(from beta course)
"I often worry that when I start a new project, I might forget to ask important questions or miss a piece of information I didn’t realize I needed. The Clarity Canvas feels like a great safety net to make sure I’m asking the right questions, gathering all the context I need, and that I've done my job."
Product Designer
(from beta course)
"I really liked the reframing of the relationship between a designer and PM. It made me realise that as designers we need to empathise and work with our stakeholders to get clear on what we are delivering."
Monitor your campaigns in real time to ensure maximum effectiveness and identify areas for improvement
"I really liked the reframing of the relationship between a designer and PM. It made me realise that as designers we need to empathise and work with our stakeholders to get clear on what we are delivering."
Product Designer
Product Designer #4
(from beta course)
"I was confused about the boundaries between PM and UX in requirements gathering, but your three brief types clarified ownership and expectations for everyone."
Product Designer #5
(from beta course)
"My lightbulb moment was the differences between the briefs and what I should be asking for. I have recently started a new project, and they started with the design brief even though I had zero context about the project."
Product Designer #6
(from beta course)
Monitor your campaigns in real time to ensure maximum effectiveness and identify areas for improvement
Product Designer
(from beta course)
Monitor your campaigns in real time to ensure maximum effectiveness and identify areas for improvement
Product Designer
(from beta course)
"I was confused about the boundaries between PM and UX in requirements gathering, but your three brief types clarified ownership and expectations for everyone."
Product Designer
(from beta course)
"My lightbulb moment was the differences between the briefs and what I should be asking for. I have recently started a new project, and they started with the design brief even though I had zero context about the project."
Product Designer
(from beta course)
TESTIMONIALS
TESTIMONIALS
TESTIMONIALS
Designers I've worked with
Designers I've worked with
I'm gathering testimonials from designers in the beta round in the meantime, here's what other designers have said:
For the first 14 days you also get these 2 masterclasses for FREE
01 : 13 : 28 : 12
MASTERCLASS
MASTERCLASS 1
How to identify a user problem without research or data
FREE
The Problem Hunt Method gives you a clear, evidence-free way to write a confident design brief, even when you have zero research in as little as 15 minutes.
Including:
6-Step Creation Process: The complete process that takes you from feeling lost to having a clear brief that guides your design solutions.
Complete Conversation Scripts: Word-for-word scripts for every step, know exactly what to say whether you're doing it solo, async, or with your whole team.
$200
$0
MASTERCLASS 2
MASTERCLASS 2
How to build a high trust working relationship with your PM
FREE
Develop a strong way of working with PMs and stakeholders so collaboration feels easy and you’re respected and trusted, whilst getting the support you need from them.
Including:
The Roles & Responsibilities Map: A 20-minute framework that clearly defines what the PM owns, what you own as the designer, and where you collaborate, so there’s not confusion or silent resentment later.
Expectation-Setting Scripts: Simple prompts to align on how you’ll work together, so expectations are clear and to prevent misunderstandings and conflict down the line.
$170
$0
Complete set of tools, resources and templates
You'll receive the exact tools and templates you need to start applying these methods to your projects immediately. This isn't just theory.
Templates & checklists
Fill-in-the-blank templates and checklists designed to work for any project in any company environment.
Templates & checklists
Fill-in-the-blank templates and checklists designed to work for any project in any company environment.
FigJam Templates
Step-by-step templates that help you lead projects, make decisions, and create clarity with your team
FigJam Templates
Step-by-step templates that help you lead projects, make decisions, and create clarity with your team
Scripts & examples
Exact words to say and real examples to follow, so you can lead conversations with confidence
Scripts & examples
Exact words to say and real examples to follow, so you can lead conversations with confidence
Complete set of tools, resources and templates
You'll receive the exact tools and templates you need to start applying these methods to your projects immediately. This isn't just theory.
Templates & checklists
Fill-in-the-blank templates and checklists designed to work for any project in any company environment.
Templates & checklists
Fill-in-the-blank templates and checklists designed to work for any project in any company environment.
FigJam Templates
Step-by-step templates that help you lead projects, make decisions, and create clarity with your team
FigJam Templates
Step-by-step templates that help you lead projects, make decisions, and create clarity with your team
Scripts & examples
Exact words to say and real examples to follow, so you can handle tricky stakeholders, ask the right questions, and lead conversations with confidence
Scripts & examples
Exact words to say and real examples to follow, so you can handle tricky stakeholders, ask the right questions, and lead conversations with confidence
"I loved that you didn’t just cover how to gather requirements; you showed how to improve our soft skills and demonstrate our value as designers. The training went beyond the what and focused on the why."
Joané Burger - Senior Product Designer from beta round